Treasury Wine Estates is implementing a global response plan given huge duties being slugged on its wine by Chinese authorities and Australia’s largest wine company is confident it can sell its wine in other markets – as trade tensions between Australia and China heighten.
Australian wine brand Yellow Tail is the world’s most powerful wine brand, with Jacobs Creek coming in third place, but brand equity has been eroded during COVID-19, new research reveals.
Brand Finance differs on wine brand rankings
Abruzzo’s most famous wine is the sumptuous Montepulciano d’Abruzzo. This beautiful Italian red wine is very approachable and affordable, ideal for casual drinkers who don’t won’t to be overloaded with tannins and alcohol.
Austrian wines aren’t so well known outside the country’s border, but the nation’s wine producers and the Austrian Wine Marketing Board (AWMB) are aiming to change that, as several participated in a recent trade show hosted in Sydney, Australia, hosted by Wines of Adelaide.
A survey by World Wine Watch reveals most men don’t feel less ‘manly’ drinking bubbles in front of their peers, though two in three men only enjoy sparkling wine in the company of a woman while some buy Champagne to show off their spending power and splash out on Cristal.
Tell us when you pop a cork in this short here.
As organic and biodynamic wines increasingly appear on liquor shop shelves, Australian consumers are being offered more choice from winemakers, as they play catch-up to European producers. While prices of local products are still high, they are coming down though quality needs to improve.
A ranking of the world’s most valuable wine brands is led by Moët & Chandon, followed by China’s Changyu. LVMH’s Chandon and Veuve Clicquot join in at third and fourth place.
Wine has become a more central part of many consumers’ lives over the past 12 months. For some, it is a habit restored; for others, it is a legacy of lockdown. But research house Wine Intelligence warns that while glasses will continue to be filled in 2021, governments may boost taxes to help cover the costs of COVID-19.
While Australia is awash with French grapes, an unknown one is Savagnin, which is being wonderfully made by Crittenden Estate Wines in Australia. Elegant and powerful, the Savagnin wines of France have been compared to Sherry due to yeast flavours, but Crittenden’s wines are very much their own, with a WOW factor.
Need help pronouncing Champagne brands? Say it like the French
The 2020 International Wine & Spirit Competition (IWSC), held virtually London in November, named Morris of Rutherglen Fortified Wine Producer of the Year and the Outstanding Wine Producer of the Year – a big wine for what was once the largest wine producer in the Southern Hemisphere.
