LVMH owns all of the top four most valuable wine and Champagne brands in 2024, with Dom Perignon growing the most in value, and Australia’s Jacobs Creek and Penfolds also ranking in the top 10 most valuable brands, according to a new report from Brand Finance.
Shares in Australia’s biggest wine company Treasury Wine States have rebounded on speculation that wine exports could resume to China in 2023 and analysts expects its run to continue in 2023 as Australia’s relation with China thaw and lockdowns lift after huge nationwide protests against Covid restrictions.
Australians love their wine and are ready to splurge on bubbly. Forget the red wine or VB this Christmas, sparkling is the pick, and often pink, whether imported or locally made. Heading into Christmas, more and more corks will be popped, celebrating the end of a difficult year and hopes for the new one.
Moët leads the world’s wine brands
As organic and biodynamic wines increasingly appear on liquor shop shelves, Australian consumers are being offered more choice from winemakers, as they play catch-up to European producers. While prices of local products are still high, they are coming down though quality needs to improve.
Bucking a global trend, Australian wines are becoming more diverse, with wineries diversifying away from French grapes to others, including Austria’s Grüner Veltliner. That’s good news for a nation where Shiraz, Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc dominate wine production, leading to fatigue for many wine consumers.
Australians have been stuck on drinking the same old wines for years but slowly, we’re broadening our tastes to include lesser-known wines, including the savoury Italian kind.
Australian wine exports fell to a five-year low of $2.3 billion with wine exports to China plunging 77% over the year to September 30, 2021, after steep tariffs were imposed on Australian wine in late 2020. But exports bounced in Hong Kong by 135% while the UK and the US overtook China as Australia’s biggest wine export markets.
Guest columnist for World Wine Watch, the Bordeaux Chauvinist, has tried a very expensive rosé from Provence, Garrus, and he can’t find the value. The Bordeaux Chauvinist is an anonymous sommelier who advises on good value for money wines of all regions and countries (But he remains a Bordeaux Chauvinist).
Bordeaux-Chauvinist likes a Rhone Valley cask
During an extended lockdown in Sydney over winter and spring and time to spare, I drafted this poem. I started the lockdown by popping the cork on a bottle of 2012 Pol Roger, to celebrate my birthday, and a fine wine it was. Note that when you pronounce the French words in this poem ending in ‘er’, they all end with the ‘ay’ sound, even Pol Roger and Taittinger.
Treasury Wine Estates is implementing a global response plan given huge duties being slugged on its wine by Chinese authorities and Australia’s largest wine company is confident it can sell its wine in other markets – as trade tensions between Australia and China heighten.
